![]() We don’t have an inherent sense of the value of things, so we resort to surmising the value of an item by considering its relative advantage or disadvantage over another. It’s human nature to make comparisons to find guidance toward the “right” choice. Armed with this knowledge and awareness, you can consciously avoid the triggers of irrationality and improve your decision-making skills. The good news is, it doesn’t need to be this way-here, we’ll discuss common pitfalls of human logic, and explore the forces that really drive your actions. Instead, we continue making the same mistakes-we’re not only irrational but predictably so. On the other hand, behavioral economics argues that humans frequently act irrationally, and we often don’t realize our errors at all. Standard economic theory relies on the idea that humans use infallible logic when making decisions, and even when we make wrong decisions, we quickly realize and remedy them. 1-Page Summary 1-Page Book Summary of Predictably Irrational ![]()
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